We’re the Hurst family—the slightly chaotic crew behind Wild Child Baking in Baton Rouge, Louisiana.

This wild little bakery started with our son. His autoimmune disease meant gluten was off the table, but finding fun, delicious treats he could enjoy wasn’t easy. We wanted him to have the giant cookie, the birthday cupcake, and the excitement of getting to pick something special. So we got baking.

What began as a need in our own family grew into a dedicated gluten-free, artificial dye-free microbakery for our community. Now we’re sharing the treats we wished we could find, with bold flavors, plenty of personality, and a whole lot of heart.

From our tribe to yours—welcome to the wild side.

Meet Kelsey, owner, head baker, and the OG Wild Child. She’s always loved making desserts for friends and family, and she brings that same love to every batch she bakes. The creative mind behind the menu, Kelsey is happiest dreaming up bold flavors, testing new recipes, and giving familiar favorites a wild little twist. Her personality is baked into everything she makes—colorful, a little rebellious, and never boring.

Meet James, the muscle and steady hand behind Wild Child Baking. He’s hauling the heavy stuff, tackling the mountain of dishes, and handing out samples with a smile. When the clock is ticking and the kitchen chaos hits its peak, he’s the one helping everyone get across the finish line. Every wild child needs someone who can carry the coolers and keep their cool—James does both.